My project, MisMatch, started from a real-life frustration — how much time and energy it takes just to pick an outfit. Research shows that people spend around 102 hours a year deciding what to wear (Marks & Spencer), and about 50% of Americans say it’s the most stressful part of getting ready for an event (Trunk Club). At the same time, the fast fashion industry produces around 92 million tons of textile waste each year (UNEP), most of which ends up in landfills. I wanted to create something that helped people in their everyday lives while also promoting more sustainable habits.
Salwa Mehreen
